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Armani is a unique case in the history of Italian fashion and entrepreneur-ship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that ended 2023 with a growing turnover of 2.45 billion euros.
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This book starts with two fundamental questions: What is unique about this extraordinary business case? And what is repeatable? Through a review of some key aspects – product, pricing, distribution, marketing, equity, and future – and through a detailed analysis, with some ‘surprising’ curiosities about the man and the company, this book tells the story of an entrepreneur and an Italian icon.
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